Keyword selection and search engine optimization are important tools in producing and running a successful website. Before we continue talking about keyword selection and search engine optimization, I would like to make sure that we all understand what the terminology is saying.
Keywords are the words chosen by you to define your site. They are the words that you hope to rank well for in Google. So, for example, if you want to have a website selling 'fashion' - 'fashion, fashionable, high fashion, haute couture' might become your keywords (more on this later).
Search Engine Optimization or SEO is concerned with presenting your work - the web site and any text associated with it - in such a manner that search engines find it easy to crawl and index, which enables surfers to find you on the Internet.
Let's use Google as an example of a search engine - after all, it is the largest, most used and so most important. Google wants to supply its users with the best results - that is, most relevant results - that it can for every keyword entered, in order to improve customer satisfaction.
Therefore it has built up an enormous database of which keywords appear on which sites. Then 'all' has to do is rank the sites by popularity and, in theory, the most relevant websites should pop up for every keyword typed in.
Now there is you, or me, with our dreams of a website on fashion. If you make 'fashion' your keyword, you will be taking on the colossal fashion houses and colossal department stores with their huge budgets and gigantic websites head to head. Who do you imagine is going to win?
It is a no-brainer. You will never even get to page 20 in Google search results. In short, you will have no business. But what if you used a long-tail keyword (LTKW) and focused your website? Say, use the LTKW 'fashionable plus size black dresses' and construct a web site on that. It might be a keyword that no one else has thought of.
This is why keyword selection is important and there are numerous books and articles written about it. It is a precise job, a bit of a slog, but some individuals, like me, actually enjoy it. Or you could automate the task.
So, that is the first stage: finding relevant keywords to your business so that you have a opportunity of being listed on the first page of Google for that keyword. The second stage is constructing your website search engine friendly so that Google can crawl it and index it for your keywords.
If you do not do this properly, Google's spiders will crawl off onto another web site and it might be a while before they come back, which leaves your web site in still water.
This article is too short to go into this huge subject in any worthwhile way, but I will attempt to give you the most relevant pointers.
Keep your website focused on a small assortment of products and define and use keywords for every item, but do not over use them. Do not repeat a keyword phrase simply for the sake of it.
Make your internal links simple to find by using nav bars, menus and sitemaps.
Do not have loads of external links for your visitors to go off to, make your site interesting enough for surfers and spiders to want to remain there.
The content of your blog is an important element in attracting visitors and attracting your target audience. Posting your first article or item is a great moment in your blogging career. Fortunately, there are a few basic guidelines, which can make your articles more interesting to your audience, adored by the search engines and liked by the world of bloggers.
Publishing Effective Content: Before you start to write something on your blog, you should already know who your target audience is and what they want from a blog. If you consider that these factors are irrelevant for your blog, because your blog is not at all business oriented, you must realize that if you want readers to keep coming back, then these factors really are very important.
Always bear in mind that where there are readers there is something interesting to read. The only reason why people read is because they want something. If you really want to achieve some kind of readership, you must strive to make your content interesting and actually relevant to what your readers want to learn about.
Firstly, keep in mind that communication is the key to this. Moreover, your post must be authentic. When you publish your content, you must also let your true self show. Blogs are very personal by nature and how you communicate is the key to being personal. The fact that each blog is unique because each writer is unique is enough for you to not have to worry about blog entries being similar. Bare in mind that whatever topic you are blogging on, you must incorporate your personality into your article.
In order to create a loyal target readership, it is vital for them to trust you and relate to you. It does not necessarily mean that they must know your personal details, but you have to connect with your readership in an authentic way. After establishing your communication with your audience, the content must also be credible. The blog must have authenticity even though credibility takes long time to build.
The moment you begin publishing your content, which is, of course, of high value and usefulness to the readers, you will also start establishing your authority on that subject. There will come a time when your readers will ask you for advice or look for your opinion. This is the time when you have achieved some kind of rapport and you must use this to build your reputation as an expert and a blogger.
Blogger's Block: Blogging is writing but just uses a different medium. There are several ways to fight blogger's block. Always keep in mind that your blog is there to serve you and not to scare you. You do not have to go in for blogging because you have prolific writing skills or a journalism degree. The fact is that you have something to say and you want others to hear. However, if you are feeling stuck on an idea, there are several suggestions that you can apply when trying to create content for your blog.
You could try visiting other peoples' blogs for ideas. Visit those blogs that interest you and pick ideas and topics from those blogs that might be worth blogging about on your own blog but bear in mind the relevance of the topic to your readership. You can also use syndicated updates. You do this by subscribing to news services , which let you enter a few keywords. Anything relevant to those keywords is then sent to you automatically on a daily basis. Yahoo and Google, amongst others, offer such services This is most useful for bloggers.
Truth be told, with the advent of blogs and the easy access for obtaining websites, it seems that everyone has the ability to write website text...but sometimes people lack the "ability" to write effective, fluid website text.
Speaking specifically about business or company websites, it appears that there are more and more grammar and spelling errors within website content. Having careless website text will give off an unprofessional impression to prospective customers, as it would make it look like your company doesn't care about quality or how your message comes across to others.
Most mistakes that arise and are prevalent in website content aren't simply spelling errors (although with the luxury of the spell check feature, it boggles the mind how this still occurs). Many textual errors are based in a lackadaisical approach to creating the content. While reading professional websites for various careers such as lawyers, doctors, car dealerships, and so forth, you can get the feeling that some of them just want to get the information out, no matter how it reads.
When creating text for your company website, you have to keep in mind your audience: the potential customer. Many times, your site is the first impression for an individual of your company. Can you afford to confuse a reader or leave a bad taste in their mouth by having complicated, imprecise written communication or error-laden copy?
With so many choices for customers on the Web, don't prohibit your value right off the bat with vague calls to action or sloppy grammar. It doesn't matter that your website has the clearest pictures, the most stylish logo, or the fanciest Flash design if what you're marketing (i.e., your service or brand) isn't communicated competently.
The solution to improving your site content is to take time to draft out your text, write down ideas and goals with consideration, and proofread your copy writing after you finish. Don't underestimate your potential customers; they can tell if you're website is aiming to provide a valuable service or is simply out to make a quick dollar by the tone and quality of your writing.
If possible, have someone else within your company read over your site's copy and allow them to give their impression of its style and accuracy. For those within an industry where you feel your company's writing or editing skills aren't up to snuff, it might be best hire a professional to help finalize your website text. Even authors, novelists, and journalists need an editor for their writing. Utilize the sources available to your company to sharpen up your website's written content. It will pay off in the end.
Blogging is a great way for a business to effectively market their product or service without spending a lot of money. There are many benefits of business blogging. Businesses that keep up with a blog can introduce their products or services to consumers and can better communicate their customers. In addition, businesses that blog can understand what their customers want and serve them better.
A blog, sometimes called Weblog, is defined as a web page that serves as a journal or diary for individuals. Most blog writers update their blog on a regular basis and writers often share what most interests them. Individuals are not the only ones that have found blogging beneficial. Businesses have learned that this new way to communicate is a good marketing tool for their products and services.
Every company should consider have a regular blog for their businesses. Larger businesses may opt to hire a several special writers with certain areas of expertise to update their blog. A smaller company may have one writer that can effectively write about their product. The idea of blogging for any size business is to get the word out to readers. A reader who frequents a certain blog is more likely to share the blog with others. Also, blogging is a great marketing tool because it allows consumers to be better informed.
When a business chooses to blog, it allows them to introduce their product or service to consumers. Keywords and search engines help consumers quickly find the blog they are looking for with ease. For example, if a company specializes in making handmade jewelry and keeps a blog that is on a search engine, then that search engine would list their blog on a search. Blogging allows customers to research the product they are looking for with ease.
Companies that keep a regular can also use their blog to communicate with their readers and customers. There are many features that a blog site can offer that will allow a reader to enter comments and contact the writer. Companies that encourage their readers to leave comments can take the comments and improve their services and products. In addition, companies can email their customers back and let them know that they are interested in what they have to say. In addition, a company that uses blogging to market their service or product should always rely on an experienced writer to update the blog. Business blogs should be polished and easy to read.
Another good reason why businesses and companies should include a blog in their marketing plan is because a blog provides a unique way to understand what customers want. Companies that are in tuned with their customer's needs and wishes can better serve them. Keeping an updated blog will initiate more customer communication that can help a company know right away how to improve. Blogs provide good public relations and are generally much cheaper to maintain than a regular web site. Also, a business that keeps a blog can reach out to other complimenting companies and link those blog sites together. This will help build readership and customers.
When setting up a blog for business purposes it is important to look for a blog-hosting site that can offer the right kind of features. Most businesses will use a site that can offer them more search engines and options to add links and URLs on their page. Free blog sites may not have the capabilities to offer as many features as the ones that charge a monthly fee. The search engine option is very important for a company that keeps a blog. This will ensure that readers can easily locate the company's blog page. Also, a company setting up a blog should always keep the links and contact information within the blog current. A customer will not want to continue using a blog page that is full of broken links or outdated contact information. If a company relies on their customers to read the blog, then those customers will always rely on the company to make their blog experience a positive one.
Blogging can be a great marketing tool for any size business. It is important for businesses to realize that blogs are not a passing fad, but a unique way to interact with customers and gain recognition in a particular field.
There are many choices for web hosting companies available and for blogging there are many free choices offered as well. The question that comes to mind to me is, "Is free webhosting cheap?" What I mean by that is what is it going to cost me in terms of functionality and accessibility. Let's take a look at some of the comparisons between free web hosting and paid web hosting.
Unless you have been living under a rock for the last couple of years then you know that blogging has become a formidable force on the internet and has allowed many people to get an online presence that may otherwise have been unable to do so. Many of these people are making their living by blogging and some like Jason Calcanis have become wealthy from it. Jason built a network of blogs over about eighteen months and sold them to AOL for nearly $30 million! That's a pretty good ROI. Anyway, I digress, back to our discussion on web hosting.
If you have decided that you want to operate a blog your next choice will probably be what blogging platform or software you want to use to accomplish you blogging. Relax, it's easy. Most of the blogging software out there today is open source which means it's, you guessed it, free! In this instance free is not a bad thing, I use Wordpress almost exclusively, it is free and has more options that I care to learn or use. There are other blogging software options available, but I won't go into them here because this article is about web hosting.
As far as web hosting for your blog you can choose free web hosting or paid so let's take a closer look at our choices. First off, you can choose Blogger which is owned by Google. Blogger is a good program especially for beginning bloggers because it is easy to use, it is web based, and the price is right. It's free. With that said however, if your intention is to blog professionally and possibly run a large number of blogs with automated content then Blogger is not for you. I have seen Google shut down many blogs because they considered them to be spam. If you want control over your own destiny then you want to use paid web hosting and have your blogs on your own server, or at least a shared server.
Still in the realm of free web hosting you also have a fairly new option from Wordpress who now offers a free web hosting for Wordpress blogs at their .com site as opposed to the .org site where you get the software and plug ins. The problem is that like Google, they are very restrictive with what you can put on your blogs and how you update them.
Another big issue with free web hosting is that you will usually have to display advertising of some sort which "pays" for your web hosting. This is great for the web hosting companies because it gives them tons of virtual real estate out there with their name on it, not so great for you. If you are blogging professionally, and if you are trying to make money for it then you are blogging professionally, you do not want any distractions on your site that leads visitors away from your site unless you are being paid for it like you do when someone clicks on an Adsense ad or affiliate banner.
My recommendation is that you pay for your own hosting because it gives you a wealth of choices, much more storage space, and takes almost all restrictions off of you within reason. There are still some web hosting companies that will not allow you to host gambling or porno blogs but other than that you are pretty open. Paid web hosting is not that expensive. You can get an account that will host as many blogs as most people will want to deal with a few bucks a month. So for the cost of a domain name and your hosting you will probably be around $100 a year. That is a pretty cheap investment for something that enables you to plug into all the ways of earning money on the net.
To paraphrase Bill Gates, any business that does not have an internet presence is not going to be in business for long. There was a time when brick and mortar businesses could stand up for themselves with a little print advertising to help draw in customers.
That time has passed as the competitive world of business is spread out from serving a single community to being able to ship products anywhere in the world. As the internet has become the most popular place to search for a business consumers can conduct all the research about a product and do their comparison shopping at one time and locate the exact product that they are looking for at the best price available to them.
The internet truly is a modern marvel where every company has the need for business internet marketing. In the early days of the world wide web businesses could throw together a website, host it on the internet and forget about it, but as the internet has grown and matured web surfers have come to rely on updated and accurate information about businesses that keep the surfers coming back to revisit sites that are popular.
Strategies for developing advertising business internet marketing plans go far beyond simple website hosting. Site architecture, site mapping, keyword integration and content relevance all form the basic strategy for business internet marketing that is then enhanced to include page links to related industry sites and the constant task of submitting relevant articles about the business to reliable online publishing sources.
Beyond these business internet marketing tactics, advertising a business with internet marketing involves the steady consistency of adding supplemental web content and updates to the business website. Paid online advertising business internet marketing campaigns add to comprehensive business internet marketing plans by paying for placement in search engine results pages for relevant keyword searches that are associated with a businesses website and offerings.
Rounding out the online media mix is the element of social business internet marketing that utilizes word of mouth marketing to spread the word about a business through what is referred to as viral marketing. Viral or social business internet marketing ties back to the business website through links and is popularized among blog sites and digital video sites where internet users can go to view an array of product tie in videos that are noncommercial in appearance or appeal to social web surfers.
The success of business internet marketing is an oxymoron to traditional offline marketing strategies, however creating advertising business internet marketing takes as much if not more strategic planning and calculated execution to work effectively and to skyrocket the online business sales.